WWF is the world's largest and most experienced conservation organization, operating in over 100 countries through the support of nearly five million people worldwide.
Chi-Chi, a Giant Panda that arrived at the London Zoo around the same time WWF was being created
- is what inspired this well-known logo. Read more about the story behind the logo here.
Though we are easily recognized for our Panda logo, there is a lot more to our work than just saving endangered species.
Since it was founded in 1961, WWF has become one of the world's largest and most effective independent organizations dedicated to the conservation of nature. It has reached this status through a constant record of conservation achievements.
WWF's work initially focused on protecting endangered plants and animals
- not just because they are beautiful and rare, but because they are part of a complex chain in which the
disappearance of even a single species can have far-reaching consequences.
Since then, the scope of the work has broadened. Today, the organization also tackles the
many forms of pollution that are harming the soil, atmosphere, freshwater and oceans,
which ultimately sustain life. It also looks for new and sustainable ways of using the planet's natural resources.
WWF is taking action to protect the environment for people and for nature.
WWF-Philippines
WWF-Philippines has been working as a national organization of the WWF network since 1997. As the 26th national organization in the WWF network,
WWF-Philippines successfully implemented various conservation projects to help protect the biological richness of some of the most biologically-significant ecosystems in Asia.
WWF’s involvement in the Philippines dates back to 1969, when it funded efforts to protect the Philippine eagle. This small beginning grew into a full-fledged program when, in 1988, the Philippines became the first Asian country to benefit from an innovative scheme called the Debt for Nature Swap. The Debt for Nature Swap involves the cancellation of a portion of the Philippines' debt with a country in exchange for funding high-priority conservation projects. In 1991, WWF facilitated the completion of a US$25 million debt swap for the Philippines funded by the US Agency for International Development.
In the same year, the WWF-Philippines Program was established in Manila to supervise numerous field activities and to work more closely with local partners.
Realizing the need for a homegrown group that would serve as WWF’s partner in the Philippines, prominent businessmen established an associate organization, locally known as Kabang Kalikasan ng Pilipinas (Fund for Nature of the Philippines) or KKP.
In October 1996, during the WWF annual conference in Germany, KKP became an associate member of the global organization. The following year, KKP was transformed into WWF-Philippines and became the 26th national organization of the WWF network.
Mission
WWF-Philippines' mission is to stop, and eventually reverse the accelerating degradation of the Philippine environment - to build a future in which Filipinos live in harmony with nature.
WWF tirelessly pursues its mission of:
*Preserving genetic species and ecosystems diversity.
*Ensuring that the use of renewable natural resources is sustainable.
*Reducing pollution and wasteful consumption of resources and energy.
Vision
WWF-Philippines envisions a Philippines where globally significant biodiversity is properly protected and harnessed to sustain life for all and where species, habitats and resources form part of a unique heritage that every Filipino is proud of. WWF-Philippines champions conservation in areas where marine biodiversity matters most.
MAKE A DONATION NOW! VISIT http://www.wwf.org.ph/index.php/take-action/donate
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